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Author Topic: Do we really need 9/10 of a penny in the price anymore? Topic is locked Back to Topics
purplebears

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Milwaukee

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Message Posted: May 22, 2009 10:30:12 PM

Perhaps in the days of $.25 gas this practice seemed prudent but not anymore. I think they should stop using the "nine-tenths" of a cent when listing and selling gasoline.
REPLIES (newest first)
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CaptSquid
Champion Author Billings

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Message Posted: Jul 11, 2009 11:10:36 PM

Do we really need to keep this topic alive?
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rondobbs
Champion Author Mobile

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Message Posted: Jul 11, 2009 7:58:43 PM

an old marketing ploy that won't go away
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CaptSquid
Champion Author Billings

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Message Posted: Jul 7, 2009 2:35:42 PM

Sneakers, you and I both know that people are incapable of reading the FAQs or doing some sort of search, like <ctrl><F>.
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Sneakers55
Champion Author Houston

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Message Posted: Jul 7, 2009 2:30:17 PM

CaptSquid wrote:

>This topic has been beaten to death.

You know and I know that it has been beaten to death.

The problem is it keeps resurrecting itself, usually by novice authors but we had a veteran post it this time.

It would help if people would read the FAQ.
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Jay4Runner
Champion Author Oakland

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Message Posted: Jul 3, 2009 9:18:09 PM

There are much more important issues to deal with than 9/10th. Like who is going to keep the Russians out of Alaska now that Grandma Palin is quitting her job? BTW, I think the penny should be retired and that the $2 bill should be the lowest denomination printed. The $1 coins time has arrived. Prices in Australia are rounded up or down to the nearest five cents based on the total order. It is done automatically at the register.
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rumbleseat
Champion Author Winnipeg

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Message Posted: Jul 2, 2009 9:44:11 PM

Sorry, but if the 9/10 is eliminated, that would mean all fractional pricing would be eliminated, it wouldn't be 99.5, it would be $1.
We don't need government telling business how to set their prices to the nearest 1/10 cent, the nearest cent, or any other restriction, which would have to be applied to ALL business, not jsut retail fuel.
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rumbleseat
Champion Author Winnipeg

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Message Posted: Jun 30, 2009 9:59:15 PM

ruc2827, you really aren't seriously suggesting governments tell big oil how they can express their prices, are you? Does that mean 7-Eleven wouldn't be allowed to sell chocolate bars at 2 for 99 cents? Grocery stores wouldn't be allowed to sell pop at 3 for $3.49? You seriously want government to rule nothing can be fragmented pricing? And before anybody says it is different, how about if service stations sold fuel at 10 gallons for $24.99 instead of $2.49 per gallon?

As soon as you allowed government to do that, they could rule all prices had to end in a 5 or a 0, or all prices had to be to the nearest 25 cents, or even to the nearest dollar. Ludicrous Yep, but so is government interference in a pricing practice that has no influence in how the world goes around anyway.

[Edited by: rumbleseat at 7/1/2009 1:02:39 AM EST]
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superhop
Champion Author Pennsylvania

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Message Posted: Jun 30, 2009 8:57:45 PM

lets get rid of the penny all together.

Gas to the nearest five cents. no tenths!
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ruc2827
Veteran Author Illinois

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Message Posted: Jun 30, 2009 7:17:44 PM

Unless every station does it at once it is infeasible. If one station does it and the station across the street doesn't, it will look like they are a penny more, and people will go to their competitor. The only way to fix this all at once, is for states to pass laws to force this across the board. I disagree its deceptive and misleading. Everyone knows since they were a kid this is common practice, so you can't claim anyone is really being misled or deceived.
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AKQC
Rookie Author Montreal

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Message Posted: Jun 30, 2009 6:07:51 PM

Its cheap and a deceptive way to trick people into thinking they are paying less for something
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mac07928
Sophomore Author New Jersey

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Message Posted: Jun 30, 2009 7:56:05 AM

NO!
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rumbleseat
Champion Author Winnipeg

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Message Posted: Jun 25, 2009 2:02:26 AM

Stop talking about rounding it up. That would be only pennies per fill, but the oil companies would see hundreds of millions of dollars in free money, because those pennies per fill would be theirs, not ours.
Now like Squiddy has said, this discussion started before the cows went out, and they have been back home for a long time. The various levels of government have better things to do than to look at this, and the oil companies don't give a cow-pie whether we want a change or not. No individual station or change is going to do it, because there would be an instantaneous loss of market share to the "most expensive stations" in town.
Whether you believe it or not, the mind sees $3.00 as a LOT MORE than $2.999.
And the industry will definitely not drop from $2.999 to $2.99, and lose hundreds of millions of dollars.

[Edited by: rumbleseat at 6/25/2009 5:03:57 AM EST]
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choops
Champion Author New York

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Message Posted: Jun 24, 2009 5:56:45 PM

round it up and be done w/ it
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CaptSquid
Champion Author Billings

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Message Posted: Jun 17, 2009 3:15:08 PM

This topic has been beaten to death. Let it go.
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JoeTheGuyInRI
Veteran Author Rhode Island

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Message Posted: Jun 17, 2009 8:36:36 AM

I think the 1/10th of a penny we're saving is supposed to make us feel better. It isn't working very well.
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AJICQ499087
Champion Author Louisville

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Message Posted: May 31, 2009 4:09:19 AM

get rid of 9/10 of a penny
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Teslukbla
Champion Author Missouri

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Message Posted: May 30, 2009 1:33:41 PM

Time to do away with it.
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the_otg
Veteran Author Pittsburgh

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Message Posted: May 30, 2009 12:37:59 PM

I thought it was a foolish way to price when I worked in a full service Gulf station in the early '70s. It was explained to me then about the millions of pennies the oil companies collected over the years. Greed way back then whoda thunk
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catfish99
Champion Author Wilmington

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Message Posted: May 30, 2009 6:09:44 AM

Since gas is normally sold in quantities greater than ten gallons, why not?
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graceman
Champion Author Baltimore

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Message Posted: May 30, 2009 1:12:27 AM

Its just a silly number
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malcm
Champion Author Los Angeles

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Message Posted: May 27, 2009 6:07:41 PM

The "game of 9's" is prevalent in ALL market pricing as a psychological tool. Some are still fooled by it, I guess. Perhaps gas prices should be raised to "& 19/20", & the extra profit cd finance a retirement fund for needy oil co. execs. They work so hard.
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hcivic
Champion Author Virginia

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Message Posted: May 27, 2009 4:33:08 PM

it wont change
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Gunny46
Rookie Author Texas

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Message Posted: May 26, 2009 9:37:36 AM

.9 cents I count as a penny. I remember when gas was 15 cents a gal for leaded gas. Gas wars would bring it down to as low as 10 cents a gal. Boy, that was the good old days.
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rburly
Rookie Author Orlando

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Message Posted: May 26, 2009 6:05:21 AM

It makes us think we're getting gas cheaper.

(It'll never change)
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Sealer
Champion Author Charleston

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Message Posted: May 26, 2009 4:44:14 AM

Would you rather round it up? If so, just go inside and drop in a penny for every 10 gallons you buy. I don't understand why you think we should all pay more just because you have something against the number 9.
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happydaznVa
Champion Author Virginia Beach

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Message Posted: May 24, 2009 7:53:27 PM

No, rounding 9/10 of a cent up probably is worth changing the prices.
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insdog
Rookie Author Cleveland

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Message Posted: May 24, 2009 4:12:22 PM

all the pumps being installed are digital, so they calculate price right down to the 9/10cent. it isn; t going away any time soon,
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UP-Skier
Champion Author Twin Cities

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Message Posted: May 23, 2009 7:01:55 PM

What's the problem, 9/10 of a cent isn't a difficult concept.
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CaptSquid
Champion Author Billings

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Message Posted: May 23, 2009 10:28:03 AM

Why beat a dead horse?

This topic has been discussed far too many times. Just do a little research and GIVE IT A REST!
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HeavyDuty_cache
Champion Author Omaha

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Message Posted: May 23, 2009 5:35:24 AM

Again? Doesn't anyone look before they start a new topic?
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rumbleseat
Champion Author Winnipeg

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Message Posted: May 23, 2009 4:21:31 AM

If the .9 cent (in Canada I see a lot of .4, and some .3) were dropped, you really don't think the price would actually drop that 9/10 of a cent do you? No chancee, it would round up. Think of all the hundreds of millions of cars filling up on a regular basis, each of them only paying a few cents a tank more, and you have a gift to Big Oil of more millions of dollars a year than you really, really, want to know about.
Nobody, but nobody would ever want to be first to drop it anyway, it would be a catastrophic business move.

Imagine 3 stations in a block, 2 of them selling a gallon of gas for $2.199, and on selling for $2.20. Guess whose business drops through the floor as people drive past to purchase at the "cheaper" stations? And before you say it, no, people aren't smart enough to see it is only 3 or 4 cents a tankfull. People, with a few exceptions, have never been that smart.
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Sneakers55
Champion Author Houston

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Message Posted: May 22, 2009 11:12:00 PM

I can remember seeing gas with a number other than "9" on the end, but it was priced in liters.

Amoco, at least in Kansas, had a lot of pumps that couldn't count higher than 99.9 per gallon. On the other hand, they found it easy and cheap to change the pumps to read out per liter. This was back in the days when the United States Metric Board was actively in business (started by Ford, killed by Reagan).
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